Square Neurodiversity

Role: art direction, design
Neurodiversity describes the idea that people experience and interact with the world around them in many diverse ways; there is no one “right” way of thinking or learning, and differences are not viewed as deficits. With that perspective, we can recognize, value, and celebrate the fact that we all think differently.

The Neurodiveristy community group at Square aims to help neurodivergent individuals be open about their strengths and challenges, and support accommodating their needs. I was asked to develop a new logo for the ERG, which would be used on t-shirts, pins, social avatars, at events, etc.

The design is a play on the Square logo, abstracted and expanding outwards to suggest a breadth of perspectives. Gradients of color and a variety of shapes come together, with a subtle nod to the left and right hemispheres of the brain at the center. 

Interested in working together or just want to say hi?
︎︎︎ Get in touch at nathangodding@gmail.com

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