Jam
Role: art direction, illustration
Designing for my community is important to me, and Jam was the perfect opportunity. It was a plush, chill-out lounge party created by friends at The Stud, San Francisco’s oldest queer gathering space.
The Stud was groundbreaking for its inclusiveness, and Jam welcomed everyone, too. I represented this through playful illustrations and inviting typography. To bring some of the fun branding inside, I printed the fruit illustrations and added them to the bar’s decor.
The Stud was groundbreaking for its inclusiveness, and Jam welcomed everyone, too. I represented this through playful illustrations and inviting typography. To bring some of the fun branding inside, I printed the fruit illustrations and added them to the bar’s decor.
![](https://freight.cargo.site/t/original/i/1ce289c4438e6cda0f0b2d5a4012a6d12fb1622313df5f17c8e348fc5db56d8e/Jam-poster-2.jpg)
![](https://freight.cargo.site/t/original/i/5d1d3f05fc737f85b6149ae90406b78d6cb97994018b6870e42ea6eaeebfdb86/Jam-11-20-Banner-R2-smaller.jpg)
![](https://freight.cargo.site/t/original/i/c271c0462eb46ae1c4860cc97ba282ce52bc0b8ea0fd3319ec2cd88003bdcf80/Jam-11-20-Square-R2-smaller.jpg)
![](https://freight.cargo.site/t/original/i/4b0002f583e29be60468e56680ae41738a71491e4d416ee94f179669a4b5b265/IMG-4640.jpg)
Interested in working together or just want to say hi?
︎︎︎ Get in touch at hello@nathangodding.com