Automatic
Role: art direction, design, illustration
The team at Automatic created a connected car adapter that could diagnose engine problems, display trip logs and mileage, and even call for help in a crash. For the launch of our third generation adapter, I designed the new packaging to stand out on the shelves at Target, Best Buy, and other major retailers while minimizing waste and using recyclable materials.
As a leader in the auto technology space, Automatic hosted various industry events, such as the Summit for Automotive Security. I designed the identity system, which included a logo, color palette, signage, name tags, emails, and presenter slides.
As a leader in the auto technology space, Automatic hosted various industry events, such as the Summit for Automotive Security. I designed the identity system, which included a logo, color palette, signage, name tags, emails, and presenter slides.
![](https://freight.cargo.site/t/original/i/90f071703891b46c136f9195aa3e6a461c4bc7d0801f58e19d75bb6130f6ae37/Nathan_Godding_Recent_Work_6_2016-44.jpg)
![](https://freight.cargo.site/t/original/i/60cb8c832218ebffe5df7c4ae95c3c5c0cc53e01e11fabaa4e65ef78922916e6/Mothers-Day-2016-Email-R2-NG.jpg)
![](https://freight.cargo.site/t/original/i/e79423a4c15a8dec611618cc3c9aa0baa7db64032c53df438f5c75f5eada5540/Nathan_Godding_Recent_Work_6_2016-45.jpg)
![](https://freight.cargo.site/t/original/i/5afd80dbb73ae4ace6322618ffe29b2979f1e0591fd10365c25645b882f19148/Nathan_Godding_Recent_Work_6_2016-46.jpg)
![](https://freight.cargo.site/t/original/i/8f9581a3db611f896566d083492adcadd5bd0d89961bc60f9aeca804cb4d2dc1/Nathan_Godding_Recent_Work_6_2016-47.jpg)
![](https://freight.cargo.site/t/original/i/5d1525611ff429222f6feb622a6d57f084ac2edcc35264cd064a929ceaf236b7/Nathan_Godding_Recent_Work_6_2016-48.jpg)
![](https://freight.cargo.site/t/original/i/c58838974d3c619b96f8188cb7acf9a28f53de1388dd90258afb42d0ddca6320/Nathan_Godding_Recent_Work_6_2016-49.jpg)
Interested in working together or just want to say hi?
︎︎︎ Get in touch at hello@nathangodding.com